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The Sales and Marketing Council
The SSHBA Sales & Marketing Council (SMC) was created to enhance and promote skills and professionalism in sales and marketing throughout the building industry. It offers numerous training opportunities during the year. The Sales & Marketing Council can give you the competitive edge you need to sell more homes by keeping you up to date with the latest marketing techniques and creative ideas; providing you with professional credibility by offering national recognized educational courses and certification programs; and introducing the opportunities to find new business sources by networking with other top industry professionals. This is a two in one membership. When you join the SSHBA SMC you also become a member of the National Sales and Marketing Council (NSMC).

Clay Miller - President
Bob Williams - Vice President

Dale D’Ercole


Benefits of SMC Membership:

  • Subscription to Sales + Marketing Ideas, an award-winning, bi-monthly magazine that covers the new home sales and marketing industry -- a $59 value
  • Exclusive access to the Sales and Marketing Channel, a members-only resource of new home sales and marketing articles, tips, and trends -- a $110 value
  • Free postings on ProNet Jobs -- a $10 value per post
  • NSMC eNews, a monthly e-newsletter
  • Designation courses
  • Discounts on Million Dollar Circle Awards
  • Discounts on entries to The Nationals
  • Networking events throughout the year

Designations, Courses, and Research
As a sales and marketing professional, you know that when you stand above the crowd, you are more likely to succeed. Achieving a nationally recognized designation is your first step towards setting yourself apart from others and gaining a competitive edge for greater employment opportunities, career accomplishments, and the potential for increased income.

The Institute of Residential Marketing (IRM) offers sales and marketing courses and designations to help you reach your full potential. Founded in 1972, IRM is the educational arm of the National Sales and Marketing Council (NSMC), and offers designations and courses through The NAHB University of Housing.

IRM offers four professional designations in sales and marketing. Follow the links below for more details on each designation, including required courses.

New Home Sales:
Certified New Home Sales Professional (CSP)
Master Certified New Home Sales Professional (Master CSP)

New Home Marketing:
Certified New Home Marketing Professional (CMP)
Member, Institute of Residential Marketing (MIRM)
Fellow, College of Fellows of the Institute of Residential Marketing

IRM Courses:
IRM offers 10 sales and marketing courses. Click on each course to learn more and to find current course offerings.

Certified New Home Sales Professional (CSP)
Understanding Housing Markets and Consumers (IRM I)
Marketing Strategies, Plans, and Budgets (IRM II)
Lifestyle Merchandising, Advertising, and Promotion Strategies (IRM III)
The Challenge of New Homes Sales Management (IRM IV)
Effective Marketing on a Shoestring Budget
Increased Profits Through Effective Builder/Broker Cooperation
House Construction as a Selling Tool
Essential Closing Strategies
Market Focused Residential Design

If you are ready to begin taking advantage of the many benefits and are a member of the NAHB, please download the SMC Membership Application on the right.


The best way to make the most of your membership is to get involved. The following is a list of SSHBA Committees.

  • Membership Committee
    Forms and implements plans for membership recruitment and retention. It is instrumental in recruiting new members and planning yearly membership drives and member involvement programs.

  • Programs Committee
    Plans and promotes our General Meeting programs and Special Events.

  • Public Relation
    Promotes the Association and itsí activities through the media.

  • Government Affairs Committee
    Monitors action being proposed by our local municipalities, which affects the home building industry. It may act as a liaison to bring important issues to the municipality on behalf of the home building industry.

  • Golf Committee
    Plans and organizes our Spring and Fall golf outings.

  • Inaugural Ball/Installation Committee
    Plans and organizes our annual Christmas Ball for the installation of Officers & Directors.

  • Special Events Committee
    Plans Special Events throughout the year.

  • Home of the Month
    Judges homes every two months that have been entered by our builder members. The winnerís home is featured in the Sun Times News Group Newspapers & 22nd Century Media & on the website for a year.

  • Newsletter/Directory Committee
    These are the most important communication tools of the SSHBA.
    The Newsletter Committee determines the layout, design & solicits advertising for the Southern Exposure Newsletter. The Directory Committee designs the directory & solicits advertising for the publication.

  • Sales & Marketing Council
    This is separate council and has a nominal membership fee. Its main goal is to promote stellar sales professionalism. It meets monthly and offers sales, marketing, and other education programs pertinent to many areas of the housing industry. It issues performance earned awards. SMC also runs CSP designated classes.

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