The Sales and Marketing Council
The SSHBA Sales & Marketing Council (SMC)
was created to enhance and promote skills
and professionalism in sales and marketing
throughout the building industry. It offers
numerous training opportunities during the
year. The Sales & Marketing Council can give
you the competitive edge you need to sell
more homes by keeping you up to date with
the latest marketing techniques and creative
ideas; providing you with professional
credibility by offering national recognized
educational courses and certification
programs; and introducing the opportunities
to find new business sources by networking
with other top industry professionals. This
is a two in one membership. When you join
the SSHBA SMC you also become a member of
the National Sales and Marketing Council (NSMC).
2013 SMC OFFCERS
Clay Miller - President
Bob Williams - Vice President
Benefits of SMC Membership:
Subscription to Sales + Marketing Ideas,
an award-winning, bi-monthly magazine
that covers the new home sales and
marketing industry -- a $59 value
Exclusive access to the Sales and
Marketing Channel, a members-only
resource of new home sales and marketing
articles, tips, and trends -- a $110
postings on ProNet Jobs -- a $10 value
eNews, a monthly e-newsletter
Discounts on Million Dollar Circle
Discounts on entries to The Nationals
Networking events throughout the year
Designations, Courses, and Research
As a sales and marketing professional, you
know that when you stand above the crowd,
you are more likely to succeed. Achieving a
nationally recognized designation is your
first step towards setting yourself apart
from others and gaining a competitive edge
for greater employment opportunities, career
accomplishments, and the potential for
The Institute of Residential Marketing (IRM)
offers sales and marketing courses and
designations to help you reach your full
potential. Founded in 1972, IRM is the
educational arm of the
National Sales and Marketing Council (NSMC),
and offers designations and courses through
The NAHB University of Housing.
IRM offers four professional designations in
sales and marketing. Follow the links below
for more details on each designation,
including required courses.
New Home Sales:
Certified New Home Sales Professional (CSP)
Master Certified New Home Sales Professional
New Home Marketing:
Certified New Home Marketing Professional
Member, Institute of Residential Marketing
Fellow, College of Fellows of the Institute
of Residential Marketing
IRM offers 10 sales and marketing courses.
Click on each course to learn more and to
find current course offerings.
Certified New Home Sales Professional (CSP)
Understanding Housing Markets and Consumers
Marketing Strategies, Plans, and Budgets
Lifestyle Merchandising, Advertising, and
Promotion Strategies (IRM III)
The Challenge of New Homes Sales Management
Effective Marketing on a Shoestring Budget
Increased Profits Through Effective
House Construction as a Selling Tool
Essential Closing Strategies
Market Focused Residential Design
If you are ready to begin taking advantage
of the many benefits and are a member of the
NAHB, please download the SMC Membership
Application on the right.
YOUR EXPERTISE MAKES THE SSHBA RUN!
The best way to make the most of your
membership is to get involved. The following
is a list of SSHBA Committees.
- Membership Committee
Forms and implements plans for membership recruitment and retention. It is instrumental in recruiting new members and planning yearly membership drives and member involvement programs.
- Programs Committee
Plans and promotes our General Meeting programs and Special Events.
- Public Relation
Promotes the Association and itsí activities through the media.
- Government Affairs Committee
Monitors action being proposed by our local municipalities, which affects the home building industry. It may act as a liaison to bring important issues to the municipality on behalf of the home building industry.
- Golf Committee
Plans and organizes our Spring and Fall golf outings.
- Inaugural Ball/Installation Committee
Plans and organizes our annual Christmas Ball for the installation of Officers &
- Special Events Committee
Plans Special Events throughout the year.
- Home of the Month
Judges homes every two months that have been entered by our builder members.
The winnerís home is featured in the Sun Times News Group Newspapers & 22nd
Century Media & on the website for a year.
- Newsletter/Directory Committee
These are the most important communication tools of the SSHBA.The Newsletter Committee determines the layout, design & solicits advertising for the Southern Exposure Newsletter. The Directory Committee designs the directory & solicits advertising for the publication.
- Sales & Marketing Council
This is separate council and has a nominal membership fee. Its main goal is to promote stellar sales professionalism. It meets monthly and offers sales, marketing, and other education programs pertinent to many areas of the housing industry. It issues performance earned awards. SMC also runs CSP designated classes.
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